Phred started drawing on walls while still in a high chair. He progressed to Howard the Duck comics and architectural renderings before graduating from Red River College. His other passions include designing pop-up books and training to swim across the English Channel.

Phred’s work has been recognized numerous of publications across North America. The focus of his work is connecting people to their environment and developing a sense of place or journey unique to a brand. Good design connects on an emotional level, it should enhance a visitor or users experience. Signage/wayfinding has to add to the experience and deliver on the promises made in the marketing and PR of a destination.

Member of:
Graphic Designers of Canada (GDC)
Society Of Environmental Graphic Design (SEGD)